Analytics is a multi-dimensional industry that combines mathematics, statistics, predictive models and machine-learning techniques to extract information from the data of an enterprise or an organisation.
We are now seeing a significant increase in the volume of data collected by organisations, through various sources, systems and sensors. At the same time, advanced technologies are accessible to all, offering increased storage and data processing capabilities, even in real time.
Given the above, all organisations – regardless of the size and complexity of work – now have the ability to make decisions based on data and answer crucial questions. That covers everything from “which customers respond better to specific marketing campaigns?” to “how sales will be affected from a possible adjusted profit margin?”.