Companies in the new digital age primarily want to increase their sales, reduce their operating costs and increase customer satisfaction. To remain competitive, the majority of businesses, both in Cyprus and abroad, realise that the new digital age requires changes in their business model.
They recognise that they need to be more flexible and adaptive, with the ability to respond rapidly to constant changes.
The end goal? To provide a better customer experience, increase the quality of their services and products and offer the highest possible value to their clients – using technology to be more efficient and reduce costs.
However, achieving the above objectives is not always so easy. Without the required planning, initiatives focus mainly on individual departments or functions and not on the organisation as a whole. Inevitably, that has disappointing results and leads to the failure of transformative programs.