Mass personalisation in Banking

In today’s digital world, customers are more informed, demanding personalised treatment. They do not like being treated as another bean in the bag. They want to be treated as individuals, having their needs recognised and catered for.

Retailers realised this a while ago. They started developing the infrastructure and mechanisms to enable cost-and-time-effective personalised interactions. With this, they can offer a more personalised service to their customers by making useful product recommendations to each individual user.

In other words, they started investing in the collection of data, as well as the development and application of advanced data analytics. The two undisputable world champions in this area are Amazon and Netflix.

Case &Thinking
SCIENTIFIC PAPER
Cyber-security for Insurance companies
READ MORE
Logicom Solutions
Cyber-security for Insurance companies
SCIENTIFIC PAPER
Cyber-security in the digital era
READ MORE
Logicom Solutions
Cyber-security in the digital era
SCIENTIFIC PAPER
Cyber-security in the modern organizations
READ MORE
Logicom Solutions
Cyber-security in the modern organizations
SCIENTIFIC PAPER
Using Analytics for smarter decision- making
READ MORE
Logicom Solutions
Using Analytics for smarter decision- making