Digital transformation consists of four pillars that provide a framework through which organizations can recognise and adopt the necessary impovements that will help them achieve their business goals. The first pillar is the effective interaction with customers. The challenge of a business is to improve the customer satisfaction levels and at the same time enhance its corporate image and identity through the physical and digital communication with its customers. The second pillar is the empowerment of its employees and the third is the optimization of its internal processes and functions. Finally, the last pillar is the transformation of products and services. The key is how companies leverage the technology and the data they collect in order to develop and deliver innovative and more personalized solutions and products.
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